Broadview wins 'SUB-tastic' contract

 21 Nov 2006

Broadview, a leading manufacturer and supplier of pavement barriers,umbrellas,blinds and awnings in the UK, has successfully been appointed to supply a series of UK stores in the SUBWAY® chain, the world's largest submarine sandwich franchise, with tailor-made promotional barriers. 

Broadview has designed and developed bespoke promo-barriers for SUBWAY® to enable the stores to increase dining facilities and enhance brand awareness.  This product also provides a variety of other benefits and these include providing customers with an enjoyable 'alfresco' experience, which offers protection from adverse weather conditions as well as privacy from passers-by.

Made from mesh, the full-colour banners have been printed with the company logo and installed onto one metre posts, which connect if required.  Banners are also available in vinyl or canvas materials and can be inserted on to black, polished or chrome posts.

Paul Jackson, SUBWAY® franchisee for three stores in Poole, Dorset, says: "We have almost doubled the seating area at the Poole High Street store as a result of installing the promotional barriers, which has assisted with increasing revenue.  The product has also provided the outlets with higher visibility as they can be seen by members of the public further a field.  We appointed Broadview following recommendation and were very impressed with the service throughout the consultation, design and installation process."

Subway Ian Pratt, managing director at Broadview, says: "Broadview's commercial promotional barriers are ideal for venues such as cafes and restaurants that wish to define an outdoor area.  We can produce any design to ensure that the barriers complement a facility.  The promotional barriers not only serve as an extended area for customers to utilise, but also as high visibility signage and advertising for a business.  We are delighted to supply to a series of SUBWAY® stores and we hope that there is the potential to roll-out these barriers to other outlets across the brand in the near future."

For further information please contact Broadview on 01202 679012.

 
 
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